Quality Label

Description
This is a student-initiated project (duration max two years)and the main aim of it is to establish long-term community-based cooperation network. In the course of the project students (Ss) research, introduce and compare the role of brands in the everyday life of young people both of France and Estonia. Most popular national brands will be introduced in detail (image, niche, awareness, etc). The project partners also enquire about the awareness of Estonians about French brands and vice versa.
http://ofbrands.blogspot.com/

Use of ICT within the project
eTwinning portal Twin Space, Blogger, e-magazine, website, videoconference, e-learning environment, digital camera, web camera are used both for cooperation and communication. The project web page will be one of the outcomes of the project.

Results and benefits
Bringing together young people of two different EU countries is the most important virtue of this project. Communication inside and outside the project will add extra value to the undertaking. As the project partners are Ss of the same speciality it gives extra value to the project. The study field is the same and it gives opportunities for mutual sharing of information and experience

Curricular integration
Integration is based on several subjects like culture, foreign languages, speciality and IT. Current information from direct sources enlivens the classroom environment and encourages Ss interactiveness. In addition it gives Ss the chance to learn to do business using modern IT instruments.

European Dimension
Both Estonia and France are EU countries and through the project Ss enrich their knowledge about these countries and their business culture using the direct source.

Innovation and creativity
Group learning activities and widening the knowledge of the business administration speciality is one of the main novelties. At several stages of the project creativity is a critical element, e.g. choosing and introducing the ten most popular brands of the country

Sustainability
Throughout the entire school year 2006/2007 special days for the Ss and teachers of Pärnumaa Kutsehariduskeskus to introduce EU countries take place. One of those events concentrates on our partnership country - France. The follow up activity will focus on active EU citizenship.

Overall quality
The qualities of the project: * encouraging Ss' motivation, initiative and creativity * learning about a different (business) culture *widening the knowledge of the business administration speciality * practising English language skills · widening the knowledge and practical IT skills