Estonia as a brand

Talking about brands, Estonia itself is a brand.


‘The world does not understand Estonians and Estonians do not understand the world. The world can easily live with this. But can Estonians? That is the question.’

In fact, we know the answer and the answer is NO.

That’s why Estonia started a special project to work out its brand to promote the Republic of Estonia abroad. Its objectives were to enable Estonia to achieve greater success in attracting foreign-direct investment, to expand our tourist base beyond Sweden and Finland, and to broaden European markets for our exports.

This would be achieved through the deployment of targeted; strategic messages communicated using visual and verbal components – in effect, branding the country.
The Brand Estonia project serves to introduce and promote this small nation, its people and their pursuits on the eastern coast of the Baltic Sea.

Who exactly is the target? Primarily tourists and business people – those who might show some interest in us.

The slogan of the brand is “Welcome to Estonia!” and whenever you see the logo you will always see this slogan. The brand is universal and easily understood
by foreigners.

The logo is using cool Nordic colour schemes.






And again as Estonia is also known for its beer and vodka ….